In marketing Austin Local Scene, we will employ a variety of proven online and offline marketing channels and techniques.
The following are just a few of the ways we plan to get the word out:
- Boarding Pass ads for passengers whose destination is Austin
- Ads placed on booking sites, to appear when Austin destinations are searched
The following are just a few of the ways we plan to get the word out:
- Outreach to Companies and Associations – We will reach out to companies and associations that hold meetings in Austin, either at the Convention Center or in other venues such as hotels, providing them with information they can disseminate to their personnel. Our goal will be to establish a relationship with each company planning an event in the city.
- Outreach to Hotels – We will utilize any advertising placement opportunities available in hotels throughout the city.
- Outreach through Local Venues – We will utilize any advertising placement opportunities available through local venues such as the Austin Convention Center, Circuit of the Americas, and others.
- Billboards may be utilized during periods of the year correlating to heaviest visitor automobile traffic.
- Ads will be placed in Austin Chronicle and other local publications
- Outreach to University communities – Fliers will be placed at local universities, and in campus publications such as The Daily Texan.
- Airline-related Advertising -
- Boarding Pass ads for passengers whose destination is Austin
- Ads placed on booking sites, to appear when Austin destinations are searched